Most B2B companies use LinkedIn like a noticeboard: they publish news about themselves and wait. Buyers behave differently. They check the profile of the person who wrote to them, read the last two posts, look for signs that the company understands their situation, and only then decide whether to reply.
That is why we treat LinkedIn as demand architecture. The profile has to answer the question "why should I talk to you". Content has to show how you think. Interest signals have to be read and handled, not left in the analytics tab. Outreach has to reach someone who already knows who you are.
This page describes the whole category. Below you will find the services that build each layer of the system.
3 mistakes that cost you pipeline
They repeat regardless of industry or company size.
A profile that reads like a CV
The profile looks like a CV when it should work like a sales landing page. The right people visit and have no reason to write.
Posting without a narrative
The company posts regularly but without a narrative. Activity exposes the missing message faster than it builds one.
Signals nobody handles
Reach grows, conversations do not. Nobody turns interest signals into messages and meetings.
Services in this category
Five services that build the layers of the system, from profile to paid campaigns.
B2B Social Selling
The full stack: profile, content, interactions and outreach in one process. Sales stops depending on referrals.
View serviceLinkedIn Prospecting
We reach your ICP before your competitors do. Sequences based on signals, not on mass sending.
View serviceLinkedIn account management
Strategy, content and publishing for the founder or CEO. Co-created with you, not ghostwriting that sounds like someone else.
View serviceLinkedIn Company Page management
A Company Page and employee advocacy that support sales instead of sitting there as a business card.
View serviceLinkedIn Ads
Campaigns built on a validated message: retargeting signals and distributing content to your ICP, not spending on cold traffic.
View serviceThe 4 layers of social selling
If one layer fails, there are no conversations. That is why we work on all of them at once, not on the most visible one.
Profile
Headline, about section and proof that explain the value in seconds. The founder profile and the Company Page run one narrative.
Content
Material that shows how you think and comes back in sales calls as an argument.
Signals
Profile views, reactions, content downloads. We read them daily and turn them into a contact list.
Outreach
A message to someone who already knows your narrative. Qualification in DM, then a meeting.
The 5S path sets the order: Signal → Story → Social Proof → Social Interaction → Sales Conversation.
How we work together
Four steps from profile audit to repeatable conversations.
Audit and narrative
Week 1-2We review the profile, the Company Page and past content. We decide what you talk about and why your ICP should read it.
Profile layer
Week 2-3We rebuild the founder profile and the company page so both lead to one action: a conversation.
Content and signals
Week 3-4We start publishing and handling signals daily. Every week ends with a list of people worth approaching.
Outreach and scale
From week 5We add sequences on warm contacts and, once the message is validated, LinkedIn Ads campaigns.
Who LinkedIn and social selling work for
It works where a named person makes the decision and the sales cycle takes weeks or months.
Founders and C-level
Your name opens conversations faster than the company logo.
Sales directors
You want reps to enter conversations with a warm contact.
Consultants and experts
You sell knowledge, so visible thinking is your main channel.
Export directors
You reach decision-makers in markets where you have no network.
What we don't do
We do not optimise for the algorithm. Algorithms do not buy, people do.
We do not write everything for the founder. Content that does not sound like you loses its power.
We do not promise viral reach. Eight comments from your ICP mean more than 200 random ones.
Frequently asked questions
What founders ask before we start.