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LiFactorLinkedIn Powerhouse
Service category

An expert brand without self-promotion

First we agree what the market should associate you with, then we run content from conversations with you and with your approval.

Our data

Expertise you can see in the numbers

An expert brand grows when the right people regularly see how the expert thinks. This is the reach and network of the profiles we run.

375,303
post impressions on client profiles
×2.3
largest client network growth
130,537
post impressions from CEO profiles in the last quarter

Post impressions, cumulative

375,303 post impressions on client profiles

  • 335 posts
  • 1,762 reactions and comments
  • 1,120 impressions per post on average
375,303Sep–Oct25Sep–Oct 25: 4,071 total, +4,071 in this period, 15 postsNov–Dec25Nov–Dec 25: 40,821 total, +36,750 in this period, 41 postsJan–Feb26Jan–Feb 26: 57,039 total, +16,218 in this period, 46 postsMar–Apr26Mar–Apr 26: 180,954 total, +123,915 in this period, 40 postsMay–Jun26May–Jun 26: 230,364 total, +49,410 in this period, 41 postsJul–Aug26Jul–Aug 26: 252,750 total, +22,386 in this period, 77 postsSep–Oct26Sep–Oct 26: 375,303 total, +122,553 in this period, 75 posts
Post impressions, cumulative
PeriodTotalIn this periodPostsReactions and comments
Sep–Oct 254,0714,0711562
Nov–Dec 2540,82136,75041263
Jan–Feb 2657,03916,21846207
Mar–Apr 26180,954123,91540363
May–Jun 26230,36449,41041173
Jul–Aug 26252,75022,38677258
Sep–Oct 26375,303122,55375436

Source: post statistics from our publishing tool, 5 client profiles, September 2025 to 25 October 2026, two-month periods. We count impressions of posts published in each period. Anonymised data.

Anonymised data from the tools we use to run client LinkedIn profiles and company pages, September 2025 to 25 October 2026.

In B2B buying, people compare more than offers. They compare ways of thinking, and they pick the supplier who already showed a better grasp of the problem. An expert brand is exactly that proof, collected and organised before anyone enters a sales conversation with you.

We work on the narrative, not on image. We define what you talk about, what you stay out of, and the language you use to describe the client problem. Only then do we create content, talks and materials that sales can actually use.

We measure the effect by who writes to you in DM and about what. Reach only proves the message travelled.

3 mistakes that cost you pipeline

The most common reasons founder expertise never turns into clients.

01

Expertise without a narrative

The founder has the knowledge but no narrative. They post about everything, so the market associates them with nothing.

02

Corporate language

The message is written in company language. The client does not recognise their own problem in it and scrolls on.

03

The company speaks, the founder is silent

The company says a lot, the founder says nothing. People want to do business with people who think clearly, not with brands that talk a lot.

Services in this category

Three services that build authority and one that runs it operationally on LinkedIn.

Personal Branding

Narrative, positioning and content for the founder or the board. A personal brand as a sales tool, not self-promotion.

View service

LinkedIn ghostwriting

Texts written from a conversation with you, in your voice, with your approval.

View service

Thought Leadership

Signature thinking: frameworks, analyses and points of view that organise how your market thinks and establish you as a source.

View service

Employer Branding

Expert visibility of the team and the board that attracts candidates through the same mechanism that attracts clients.

View serviceRelated service

LinkedIn account management

Operational management of the founder brand: strategy, content, publishing.

View service

Authority inside WELL+IO

The four WELL layers build credibility; the +IO layer turns it into sales conversations.

W

Writing

Organising your thinking and turning it into content. Before we write a post, we agree on the claim you defend.

E

Expertise

Translating knowledge into a message: project examples, numbers and decisions you made, instead of generic advice.

L

LinkedIn

The number one B2B channel. Profile, Company Page and consistent publishing as the place where your market recognises you.

L

Language

Language your ICP understands in 3 seconds. The client should recognise their situation in the first sentence.

+IO

Intelligent Outreach

Reactions and profile views become conversations. Without this layer, authority stays reach instead of pipeline.

Clarity is the currency, sales conversations are the outcome.

How we work together

Four steps from narrative diagnosis to a visible expert position.

1

Interview and diagnosis

Week 1

We talk about projects, decisions and disputes in your industry. We extract the claims you already hold but never publish.

2

Narrative and pillars

Week 2

We set 4 content pillars, a point of view and the topics you stay out of. The result is a message map.

3

Content production

Week 3

We co-create material: posts, analyses, frameworks. You bring the thinking, we bring structure and consistency.

4

Proof and distribution

From month 3

We add case studies, talks and material your reps can send during a conversation.

What this work is based on

We have built founder narratives in IT, SaaS, manufacturing and consulting. Every time the starting point was knowledge already inside the company that nobody had written down.

100%
of publications approved by you
Monthly
activity report
4
content pillars instead of posting about everything

Who authority shortens the sale for

For people whose name matters in the buying process.

Owners and C-level

Your visibility shortens the distance to decision-makers on the other side.

Consultants and experts

You sell a way of thinking, so it has to be visible before the call.

CMO and marketing managers

You build the company brand and need people who make it credible.

What we don't do

We do not do "CEO lifestyle" content. Founder-first means a source of knowledge, not a life diary.

We do not produce content before the narrative is set. Consistency without a message is wasted time.

We do not measure success in likes. The metric is who writes to you in DM.

Frequently asked questions

What founders and boards ask us.

See also

LinkedIn & Social Selling

Category: the channel where an expert brand works fastest.

Solutions for the board

What the program looks like for owners and C-level.

Solutions for consultants

An expert brand in selling advisory services.

Case studies

Results of work on founder narratives.

Let us organise your narrative

30 minutes. You leave with a list of claims worth publishing first.