Social Selling

Does a founder's or salesperson's personal brand sell better than a company page in B2B?

Does a founder's or salesperson's personal brand sell better than a company page in B2B?
Does a founder's or salesperson's personal brand sell better than a company page in B2B?
Author: Adrian Batory·Reviewed by: LiFactor team·Published:
Quick answer

Yes, in most cases a founder's or salesperson's personal brand drives more reach, trust and sales conversations than a company page. People buy from people. The company page plays a credibility and recruitment role, but personal accounts fuel B2B pipeline.