LinkedIn B2B basics

How do I optimize my LinkedIn profile to attract B2B clients, not just recruiters?

How do I optimize my LinkedIn profile to attract B2B clients, not just recruiters?
How do I optimize my LinkedIn profile to attract B2B clients, not just recruiters?
Author: Adrian Batory·Reviewed by: LiFactor team·Published:
Quick answer

To attract B2B clients, rewrite your headline, banner, About section and Featured section around the client's problem, not your CV. Name who you help and with what outcome, add proof (a case study), and include a clear call to action. Without regular activity, though, this alone won't be enough.