Lead Gen & Pipeline

How do you calculate cost per lead (CPL) from LinkedIn activities?

How do you calculate cost per lead (CPL) from LinkedIn activities?
How do you calculate cost per lead (CPL) from LinkedIn activities?
Author: Adrian Batory·Reviewed by: LiFactor team·Published: ·Updated:
Quick answer

Calculate CPL by dividing the full cost of your LinkedIn activity (ad spend plus team time and tool costs) by the number of leads that channel produced in a given period. For ads it's campaign cost / campaign leads. For organic and outbound you add SDR time and Sales Navigator licences.